When thinking about trends my mind always wanders to one of my favorite scenes from the Beatles' first feature film, "A Hard Days Night" (1964). Here's the set-up for this brief, absolute gem of a scene that's all about trends and the people who spot and market them: Just hours before the Beatles are to [...]

Adam Park recently applied the High-End/Low-End/No Middle paradigm of The Curve to the marketing and consumption of consumer products in the consumer electronics sector. It's an area that I've been talking about with some of my clients, but had yet to write about. As Adam notes on his blog: If you chart the customer distribution [...]