Adam Park recently applied the High-End/Low-End/No Middle paradigm of The Curve to the marketing and consumption of consumer products in the consumer electronics sector. It's an area that I've been talking about with some of my clients, but had yet to write about.
As Adam notes on his blog:
If you chart the customer distribution compared to price, you get a bell curve that looks quite like the one below:
Flipping the Bell Curve Problem is that the bell curve is losing touch with the reality. Take cell phones or mobile devices for instance. You can now get a phone for free with subscription to a mobile carrier’s services. If you choose to do so, you can also get a premium phone that will cost you more than 500 bucks in some cases. What’s wrong with this picture? It ain’t no bell curve any more.
Now you need a different persepctive altogether! You need to flip the bell curve to meet a new curve: the Warshaw curve.
In the Warshaw curve era, the consumer distribution looks more like two hills and a valley in between. This means that there’ll be (a) land of free; (b) valley of mediocre; and (c) highland of premium.
(More of Adam's observations can be found here.)
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Hello Doug,
Thanks for leaving me your trails. ^^;
Have many wonderful thoughts and great ideas.
All the best,
Adam
[...] other areas that adhere to TheCurve, along with ”>Adam Park’s observations about TheCurve and consumer electronics. And although Surowiecki never graphically drawers TheCurve, in this week’s New Yorker he [...]